Ad Choices

ABOUT THE ICON

This is the AdChoices Icon. It was created by online advertising trade associations to show that interest-based advertising practices might have been used in deciding whether to serve an ad to you. Some of the online ads you are served may be based on the content of the webpage you're visiting and other ads may be customised based on predictions about your interests generated from your visits to other websites.

When targeting an ad to you, The Blueprint IT does not know your name or any other personal information about you. The Blueprint IT recognises a number stored in your browser on a The Blueprint IT 'cookie', and shows ads related to the interest and inferred demographic categories associated with that cookie.

WHO SERVED THIS AD?

If you clicked on the AdChoices link in an online advertisement and it brought you directly to this page, The Blueprint IT served that ad for the advertiser.

YOUR CHOICES ABOUT INTEREST-BASED ADVERTISING FROM THE BLUEPRINT IT

You can opt-out of receiving interest-based ads from The Blueprint IT here.

Web users can also opt-out using the IAB's advertising industry opt-out at www.youronlinechoices.com/uk/

Please note that opting out of interest-based ads does not mean you will no longer receive online ads. It means that when you visit a website, The Blueprint IT will no longer be able to deliver ads to you that are tailored to your interests, or to limit the number of times you see the same ad on different web pages. As a result, you may start to see the same ad over and over again and/or see ads that have no relevance to you at all.

LEARN MORE ABOUT THE BLUEPRINT IT'S USE OF INTEREST-BASED ADVERTISING AND OUR PRIVACY POLICIES

The Blueprint IT is dedicated to the highest standards of consumer information privacy and protection. Our technology and systems were designed from the ground up to ensure the privacy and protection of all consumer data and to exceed industry best practices and data protection laws. To find out more about how The Blueprint IT protects your privacy please read the privacy policy on our website.

The Analytics provider is a member of the IAB in the UK and Ireland and is fully committed to the EU Framework for OBA.

For further information about interest-based targeting you can visit the IAB's website.

WHY INTEREST-BASED ADVERTISING BENEFITS WEB USERS

• Interest-based advertising helps keep a lot of the internet free
  More relevant ads improve revenues for websites which enable them to provide diverse and better quality content to consumers for free.

• Relevant ads are better than irrelevant ads
  With interest-based advertising advertising, you see ads that are more relevant and useful to you, whether it's a sale at your favorite store or more information about that car you were interested in.

Ultimately, you are in control of whether information is used for Interest-based advertising or not. If you choose to opt-out of receiving interest-based ads, we have tried to make it as easy as possible. If you wish to opt-out now, just click here.